Today, a business can get more information to help them run successfully than ever before. Unfortunately, a lot of organizations don’t use this data to their advantage. Let’s go over a few ways that this can be fixed for the betterment of your business’ operations.
Generally speaking, the data that businesses collect can be sorted into four different categories. These categories are:
There are various ways that the data you collect during your normal operations can be put to use:
Today, it is critical that your business has some perspective into how your clientele thinks, what they are most interested in, and what they are really looking for in your business. First of all, who are your clients, and from there, how can you most effectively fulfill their needs and communicate these capabilities with them? Are your current efforts actually returning an acceptable return on your investments? The better you know your audience, the more equipped you will be for success.
Let’s say that Employee A and Employee B spend their time making widgets. By collecting and compiling various data points, you can help determine where your business’ internal strengths and weaknesses lie.
Perhaps Employee A’s output far outpaces that of Employee B. While this is important data to consider, it can easily tell an incomplete story. Maybe Employee A produces more widgets, but a much higher proportion of theirs don’t pass your quality control checks, whereas Employee B’s consistently do. Alternatively, Employee A may have logged more training on the widget-making machines, whereas Employee B seems to have specialized more in producing doodads. Having this level of insight into your processes gives you the ammunition needed to make the most of them.
On a related note, collecting data throughout your processes can help you to identify points in your business’ procedures that can have their costs—both in terms of finances and time—more optimized to your business’ interests. Take your business’ marketing, for instance. Data that measures your return on investment, particularly combined with how much of an investment has been made, can tell you if your different activities are worthwhile. Or, perhaps a process that your business follows has a tendency to go over budget or miss deadlines. Collecting data throughout this process can help you to identify the points where issues arise and thereby give you the opportunity to adjust your process to avoid these hang-ups.
We can help businesses around the Lehigh Valley and Philadelphia area make the most use of their data as possible. Give Infradapt a call at 484-546-2000 to learn more today.